Jim Mercier, founder of Fetha Styx, has launched a new rod company X RODZ. X RODZ was formed with you, the fisherman in mind. Jim brings his passion for fishing and over 35 years of custom rod building experience to X-RODZ.  Most rod companies sell to dealers and distributors who then mark up the products to sell to the end user at a retail price. This constant doubling up makes everything way too expensive.  The only way to keep costs down to an affordable level is to outsource to Asia, Korea or Mexico and become an importer instead of a rod builder. Why trust quality control to a guy who doesn’t know what a salmon or steelhead is let alone has not been on the receiving end of a 100 yard screaming run by one.

NOT X- RODZ. They are breaking the mold and offering their state of the art high performance fishing rodz factory direct to us all. In addition to their industry leading designs from ultra light to heavy duty meat sticks that cover every technique from fly to Spey, moocher to downrigger, spinning casting or center pin, they have you covered. You have the option of customizing your next rod with colors, components, lengths and configurations. They will even paint your name into the rod for no additional charge. Basically you get more rod from X RODZ than you ever imagined. It’s true…You and I can go directly to the X-RODZ shop in Redmond Washington and get the rod of your dreams from the guys who built it.  The philosophy of X-RODZ is simple…Give you, the fisherman, more than you can get anywhere with feel and performance that will blow you away. They will also be bringing you current on the water information and tips from a top notch group of guides headed up by Eli Rico. The goal is to give you the tools you need to catch more fish as well as the where and how to do it.  Believe me, once you wrap your hand around an X RODZ, you will be like me and have to have one or two or…

Call them today at 425-250-8539 or visit the website at xrodz.net to own a piece of fishing perfection and make your next trip one you will never forget.